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Don't Just Relate - Advocate! Book Download

Don't Just Relate - Advocate! PDF
By:Glen Urban
Published on 2005-05-11 by Pearson Education

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Traditional |push/pull| marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend |relationship marketing| to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.

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Book ID of Don't Just Relate - Advocate!'s Books is HZq3to8PNcEC, Book which was written byGlen Urbanhave ETAG "R3M9VKfF28o"

Book which was published by Pearson Education since 2005-05-11 have ISBNs, ISBN 13 Code is 9780132716161 and ISBN 10 Code is 013271616X

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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics

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