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Landing Page Optimization Book Download

Landing Page Optimization PDF
By:Tim Ash,Maura Ginty,Rich Page
Published on 2012-03-29 by John Wiley & Sons

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A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

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Book which was published by John Wiley & Sons since 2012-03-29 have ISBNs, ISBN 13 Code is 9781118234532 and ISBN 10 Code is 1118234537

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